HEY THERE!
I'm an award-winning director, designer and motion media generalist with 14+ years of experience working with agencies, in-house corporate teams, and startups. My passion for design, creative, and culture has led me to work with a variety of notable brands, including the NBA, Pandora, Bleacher Report, Coca-Cola, Kroger, Avis, Budget, SiriusXM, NCAA, Atlanta Braves, Weather Channel, and Camille Rose. Along the way, I've collaborated with other creatives, producers, editors, data analysts, media buyers, on-air talent, and freelancers to design, animate motion graphics, and edit video content for full-funnel marketing. These assets include OLV content, OOH signage, organic and paid social media (Meta, TikTok, YouTube, X), in-app messaging, performance creative, digital display banners, print materials, and 360/full-funnel marketing campaign assets utilized to promote brand engagement, user acquisition strategy, lifecycle, retention, and winback. I’ve also overseen brand strategy and development, enhanced team building, facilitated talent growth for senior, mid- and junior level designers, and streamlined efficient workflows for agencies, startups, and in-house award-winning teams. My creative direction and leadership in advertising, sports, and entertainment has garnered three Emmy Awards and several Cynopsis Awards. However, some of my most rewarding work is empowering colleagues and students via mentorship, coaching, and community outreach.