I designed several assets promoting the Atlanta Hawks, Charlotte Hornets, and Memphis Grizzlies during the 2015-16 NBA season. Deliverables included spirit signs, game day program ads, in-arena signage, web banners, social media graphics, OOH signage, on-air promo support and logo creation.
Spirit Signs - Atlanta Hawks
Spirit Signs - Charlotte Hornets & Memphis Grizzlies
Program Ads and Web Banners
In-Arena LED Signage
Tiptober Promo Logo
Clients: AT&T, DirecTV Agency: Glass Eye Screenworks Creative Direction: Mark Reitz and Miguel Muelle Lead Design / Animation: Lashea Echols
AT&T "Device Alive" and "Device Flex" videos are designed and animated for interactive mobile experiences at AT&T stores. Attract loops highlight features and provide a call-to-action, while UI demos display the functionality of each AT&T mobile device respectively.
ATL Dream Promo
Client: FOX Sports South and Southeast / Atlanta Dream
Art Director / Designer / Animator / Compositor: Lashea Echols
Writer / Producer / Editor: Ford Heiner and Jason Pallante
This promo campaign toolkit for the WNBA's Atlanta Dream was designed, animated and composited by yours truly while at FOX Sports South. Social media graphics and web calendars were also created.
ATL Dream Home Opener
Atlanta Dream TvT Spot
Image Spot - Carla Cortijo
Social Media Menu
Client: Fox Sports / Atlanta Braves
Design / Animation: Lashea Echols
1. "Talking Baseball" was a short promo designed for Fox Sports South's talent Chip Caray and Joe Simpson.
2. Social media graphics designed for Fox Sports South's introduction of Atlanta Braves rookies, Dansby Swanson, Mallex Smith and Ozzie Albies.
3. Digital assets created for the Atlanta Braves sales team in promotion of the 2017 season at Suntrust Park.
Digital - Landscape
Digital - Portrait
Client: FOX Sports Southeast
Designer: Lashea Echols
Writer/ Producer/ Editor: Jason Pallante
The former Charlotte Hornet, father to Golden State's Steph Curry, and FOX Sports Southeast analyst Dell Curry gives viewers a candid glimpse of his life off-the-court. Such a fun project to work on!
Taliah came to me for creative direction and design for her World Natural Health and Beauty Expo campaign to be held in New York City. As a result, I created several collateral pieces including poster designs, magazine ads, flyers, large scale print support and web banners promoting the upcoming event.
Kroger - B2B
Clients: MELT ATL, Kroger, Coca-Cola, Nabisco
Designer/ Animator/ Editor: Lashea Echols
B2B sales pitch sizzle video for Kroger to present to Coca-Cola, Nabisco and other brands, in regards to NCAA March Madness 2017.