I designed several assets promoting the Atlanta Hawks, Charlotte Hornets, Memphis Grizzlies, Nashville Predators, and Carolina Hurricanes while at FOX Sports. Deliverables included spirit signs, game day program ads, in-arena signage, web banners, social media graphics, OOH signage, on-air promo support and logo creation.
Turner Sports producers reached out to the WarnerMedia Studios Social team to rebrand the broadcast show package, design templates for social, and edit each episode weekly with composited elements and soundfx throughout. As the team lead of WMSS, I worked with designers, copywriters, editors, illustrators and visual effects artists to develop the rebrand's look and feel, art direct all motion/vfx content, streamline efficient communication as a liason between the client and our WMSS team.
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SHAQTIN A’ FOOL
Creative Direction: Tyler Price, Audrey Martin
Production: Michael Kaplan, Chandler Traub, Ann Lutzenkirchen
Art Direction: Ryan Miller, Lashea Echols
Motion Design & Animation: Lashea Echols
Compositing: Patrick Rossano, Lashea Echols, David Villa, Odni Lim, Amir Anderson, Taylor Thorne
3D Modeling: David Villa
Editing: Patrick Rossano, Lashea Echols
Shaqtin-A-Fool is a segment on the Emmy-Award winning show, Inside the NBA, that highlights the best of the worst plays of the NBA season. During the 2018-19 season, Shaqtin crossed into the social realm for the first time ever - utilizing its platform to give sports fans the power to vote on their favorite plays of the week. Since its start in 2018, Shaqtin has grown to more than 2.4 million followers on Instagram and generated millions of video views across YouTube, Twitter & TikTok - making it a hit with avid sports fans and newcomers alike!
A promo campaign toolkit for the WNBA's Atlanta Dream 2016 season that I designed, animated and composited while at FOX Sports South.
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WNBA - ATL DREAM PROMO PACKAGE
Client: FOX Sports South and Southeast / Atlanta Dream
Art Director / Designer / Animator / Compositor: Lashea Echols
Writer / Producer / Editor: Ford Heiner and Jason Pallante
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See below for a fun promo pitch that was turned down - can’t win ‘em all!
"STREAM THE DREAM" Promo Pitch (2016)
Objective: Increase WNBA fans’ awareness of their ability to stream Atlanta Dream games on the go that summer with the FOX Sports GO app.
Tone: Fun, Vibrant, Family-friendly
A few examples of work I designed and animated while at GlassEye Screenworks for our client AT&T. We created user interface tutorial videos and attract loops for 30+ smartphones, tablets, and devices displayed within the AT&T retail environment.
☝️2019 Eastern Conference Final Promos. Design, Animation, Editing.
☝️2018 Playoffs Promos. Motion Design, Animation. (14 videos in 1 week! 😎)
☝️ 2018 Western Conference Final Promos. Motion Design, Animation, Compositing, Editing.
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ALL-STAR 2020 CREDITS
Client: NBAonTNT (Social)
Creative Direction: Audrey Martin, Tyler Price
Art Direction: Ryan Miller, Lashea Echols
Motion Design, Animation, Compositing: Lashea Echols
3D Modeling/Animation: David Villa
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ALL-STAR 2019 CREDITS
Client: NBAonTNT (Social)
Creative Direction: Audrey Martin, Tyler Price
Art Direction: Lashea Echols, Abby Treece
Motion Design, Animation, Compositing: Lashea Echols
3D Modeling/Animation: Taylor Thorne
Editing: Lashea Echols, Patrick Rossano, David Villa
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B/R's Take Masters with Adam Lefkoe & Josiah Johnson
Client: Bleacher Report
Project Manager: Jennie Sharp
Senior Producer: Audrey Martin
Art Direction & Design: Lashea Echols
Brand design package for Bleacher Report’s show “Take Masters” with the amazingly talented Adam Lefkoe and Twitter god Josiah Johnson! The designs above were set as the backdrop on-set during the show. Iterations of these designs were used on the B/R app, YouTube and Twitter in promotion of its launch as well.
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B/R Betting Vegas Football Week
Client: Bleacher Report, B/R Betting
Project Manager: Kendra Russell
Art Direction & Design: Lashea Echols
Templates designed for B/R Betting Vegas Football Week segments on Twitter. Since these graphics would be used as in-studio LEDs and fullscreens for social, I designed with all dimensions in mind so that versioning took very little downtime.
Alternate Direction: ↓ (didn’t make the cut)
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ATLANTA BRAVES / FOX SPORTS
Design / Animation: Lashea Echols
1. "Talking Baseball" was a short promo designed for Fox Sports South's talent Chip Caray and Joe Simpson.
2. Social media graphics designed for Fox Sports South's introduction of Atlanta Braves rookies, Dansby Swanson, Mallex Smith and Ozzie Albies.
3 & 4. Digital assets created for the Atlanta Braves sales team in promotion of the 2017 season at Suntrust Park.
5 & 6. Pitch idea for editorial page in program for the first season at Suntrust (now Truist) Park.
7. #VoteBraves. Social posts designed to encourage fans to vote Braves for the 2014 MLB All-Star Game.
8. #SmoltzHOF. In 2015, former Atlanta Braves All-Star John Smoltz was inducted into the Hall-of-Fame. FOX Sports South celebrated this momentous occasion by televising the live induction and taking to social media. My assignment was to create the overall look and feel of the social media campaign. All together the posts generated over 35K impressions and over 2000 engagements.
Illustrations, gifs, etc...
